Women Earning More College Degrees – Still Underrepresented in Career Levels

A new study about women in the work place has just been released. The study has a lot of interesting statistics and tips or suggestions. We will be presenting some of the information in a series of blog posts.

The first sentence of the report is striking, “Women remain underrepresented at every level in corporate America, despite earning more college degrees than men for thirty years and counting.”

Why is this still an issue, with record number of company’s committed to gender diversity?

An interesting direct quote from the report may have one answer, “Men think women are doing better than they really are.”  As leaders in our field, we need to educate others around us about the issues that we may be facing.

How do you educate others?
  • First educate yourself by reading the recent articles and data.
  • Have a clear objective for these conversations:
    • For example, I want to improve the career training for young professionals. I suggest to management that we could have monthly brown bag lunches about career topics.
  • Be prepared for tough questions on how this will help the company.
    • Empowering and developing your employees can pay off in the long run.
    • Studies have shown more diverse group come up with more efficient and effective solutions.
  • Keep doing it. Get out there and educate others about the opportunities that can be improved.

What is Your Brand?

What is a Brand?
A brand is an image a person or product puts out to the world, or how it or they are perceived. For you, your career brand is your image, your reputation. It’s your promise of excellence, your distinctive characteristics that set you apart from other workers and job-seekers.

Why is Branding Important?
Branding allows you to be consistent and authentic. When competing for jobs or awards, you have a clear consistent message of who you and what you have accomplished.

What is Your Brand?
Who are you? Not just in your career but also in life. If this is a hard question, consider answering the questions below and start making your brand.

Where to Start?
You want to brand yourself and have no idea where to start. The first question to answer is what three adjectives would you use to describe yourself? How would others describe you?

If how others describe you is not how you want to be perceived, consider changing your behavior. For example, if you want to be known as a dedicated, strong leadership and goal-oriented, exhibit those behaviors.

Where to Go Next?
Review some of the questions below and start to think about what you want your brand to be!
  • What do you value?
  • What are your passions?
  • How do you accomplish your tasks or goals?
  • How do you accomplish the complex tasks?
  • What do others come to you for?
  • What adjectives do people use to describe you?