Becoming a Pro at Self-Promotion

“Look at the tower I built!”  “Wanna hear me count to 50?”  “Watch me ride my bike!”

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If you’ve spent time around kids, you know that they are often uninhibited in sharing about their recent accomplishments and abilities. Maybe you’ve babysat or have nieces, nephews or kids of your own, but you know about the persistent and passionate pleas of a child to pay attention to them!

But somewhere along the way, many of us were told, overtly or subliminally, that bragging and being ostentatious is not ladylike. This culture that encourages female modesty fosters a workplace where women are less likely to talk about their achievements than men.

Advocating for oneself in the academy and industry is key for demonstrating leadership skills and therefore achieving upward advancement, but for many of us, it is also risky. When we go against the norm of humility and brag about our accomplishments, we may be perceived as too strong, pushy, and less likeable, even by other women. For introverts and anxious types it can be especially uncomfortable to bring attention to oneself. It’s not always easy, but tasteful self-promotion is something we should all practice.

Here are some tips to become a pro at self-promotion!

  1. Be proud of your successes! You worked hard for them and the world deserves to celebrate with you.
  2. Reclassify the task. Terms like “bragging” can carry a negative connotation. Consider your self-promotion “networking” or “increasing visibility.” It’s just like any other leadership skill!
  3. Be yourself. Find ways to authentically promote yourself in ways that make sense for your personality and your industry.
  4. If not your own, then promote the work of others. Women are generally more comfortable with advocating for others than for themselves and maybe with some practice you’ll feel empowered to promote yourself. Alternatively, create safe spaces for self-promotion in your lab or community!

Ready to give it a shot? Check out Carolyn’s post about developing a personal website, nominate yourself to be considered for a GradSWE Spotlight or WE Local award and be sure to share with us how you are promoting your amazing accomplishments in the comments or on social media (@SWE_grad)!

 

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