What is a Brand?
A brand is an image a person or product puts out to the world, or how it or they are perceived. For you, your career brand is your image, your reputation. It’s your promise of excellence, your distinctive characteristics that set you apart from other workers and job-seekers.
Why is Branding Important?
Branding allows you to be consistent and authentic. When competing for jobs or awards, you have a clear consistent message of who you and what you have accomplished.
What is Your Brand?
Who are you? Not just in your career but also in life. If this is a hard question, consider answering the questions below and start making your brand.
Where to Start?
You want to brand yourself and have no idea where to start. The first question to answer is what three adjectives would you use to describe yourself? How would others describe you?
If how others describe you is not how you want to be perceived, consider changing your behavior. For example, if you want to be known as a dedicated, strong leadership and goal-oriented, exhibit those behaviors.
Where to Go Next?
Review some of the questions below and start to think about what you want your brand to be!
- What do you value?
- What are your passions?
- How do you accomplish your tasks or goals?
- How do you accomplish the complex tasks?
- What do others come to you for?
- What adjectives do people use to describe you?